What’s in a Name?

[Pumba:] And, oh, the shame
[Timon:] He was ashamed
[Pumba:] Thought-a changin’ my name
[Timon:] Oh, what’s in a name
[Pumba:] And I got downhearted
[Timon:] How did you feel
[Pumba:] Ev’rytime that I…
[Timon:] Hey, not in front of the Kids

Oh, What's in a Name?

Oh, What’s in a Name?

“That’s a really cool company name”.
“Is that really the name of your company? That’s awesome”.

These are some of the phrases people say when they hear our company name. So in case anyone out there is wondering how we came up with the name for our mobile development company read on…

In 2010, Edwin and I both worked at the same company, when management wanted to explore a BlackBerry app. Edwin and I were tapped to develop the project. While working on it we developed a great working relationship and that’s all she wrote.

From there, we started working on smaller apps. These apps never saw the light of day but they were great learning experiences. Fast forward to 2012, we made the decision to form our own development company called Bromance Labs. The name “Bromance” seemed perfect for 2 guys who work very well together and at the same time crack jokes and make each other laugh until our sides hurt. And we felt like we were working on so many experimental pieces of tech we envisioned ourselves as scientists working in a “Lab.”

So the first app we released commercially is called SleepLab. We worked on and off that project for about a year while keeping our day jobs. There were many highs (when the program didn’t crash) and lows (integrating in-app purchases) along the way. During the development process we hired Corbie the great Pixel Monkey who does outstanding artwork. He turned all of the 1s and 0s into wondrous tapestries or art. We kept plugging away at SleepLab and it was successfully released on both iOS and Android phones and tablets in 2013.

So that’s how our company was named and formed. We’re currently experimenting in the lab on new projects. One said app is going to be really useful if you play board games and you’ve lost your dice or want to brag about your score. Another project that we’re working on is going to be extremely useful for companies that want to have an app presence and don’t have the full resources to do it in house.

I’m afraid we can’t divulge any more information, you know… top secret stuff going on here. If you pry too much, I can’t be responsible for what our minions might do. With that being said we can’t wait to release our experiments out onto the public and for you all to start using them.

Do you have a favorite company name? Let us know!

Have a great week everyone!

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