It was a dark and stormy night when… No wait, it was totally a cool, crisp summer night when I decided to call El Señor Joel Reeves. I was having this existential crisis for our little operation here. You see, we’ve been working on so many wonderful things that we have forgotten about why we started this adventure to begin with: you.
We are not marketing guys, that’s a given. We don’t do everything necessary to put out the word about what we’ve been up to and by our own admission, not the greatest communicators to our community. Well, we decided to change that. We want our community to grow, feel included, get excited when we do, and geek out over new things together. But as Joel and I contemplated the inclusion of everyone, we kept getting stuck on something: who is our audience, anyway? Who were we trying to get excited and about what?
Future Employers/Investors – Standard Membership
We figure there are a few people that casually come across our site, apps, etc that are interested in learning more about who we are and what we do. Heck, we have the data to prove that! We like jiving about tech trends, and what we are up to. We also enjoyed handing out our really awesome business cards made by the great Pixel Monkey, Corbie Summers:
Programmers – Platinum Membership
Meetups, Hackathons, Coding Horror Weekends, oh my! Some of our best ideas and conversations happen at these events, in forums, on our favorite programming subreddits, and so much more. We really love talking real geek talk and learning from so many people that have been programming for years. So much so, we are thinking about starting a GitHub channel for some projects that surface from these events!
SleepLab users – Sapphire Membership
If one thing is for certain, we find users of SleepLab all over the place! In the unlikeliest places typically. When we first started this project, it was just our little adventure to find out what it was like to put an app on the App Stores! Well, little did we know how much we would learn about sleep patterns and how much people love using our app. Yeah, we love you too!
Old or Current Colleagues – Diamond Membership
Some people that we have worked with/or currently work with are some of our biggest fans and critics! We love your feedback and we love how we end up talking about the future of what we are doing. We love sharing that excitement with you all. Keep us grounded and humble.
Friends and Family – Ultimate Membership
Our absolute favorite user base! You guys are the soul of our drive and we adore you. You are the first to beta test, the first to tell us when something sucks and the first to give us high fives. You’re also typically the ones that have to listen to us drone on and on about technical stuff that is typically reserved for those with a Platinum Programmer Membership! Thanks for all you do!
So tell us, who are you? We’re dying to know!